AUTOMATONICMICHAEL CALDWELL
Menu

Audit excerpt · From first draft to final design

What an audit
looks like in practice.

Before refining Automatonic’s final design, I audited the first draft as I would a customer’s website. These are a few of the findings that shaped the changes.

This is a small excerpt, not the complete audit. The full review covers the agreed customer journey, supporting evidence, and prioritized next steps in more detail. These findings come from the September 12 first-draft review; the call link was checked again on September 14.

What was working

The audit price was visible, the site had a recognizable identity, and the request form explained that no payment was taken.

What needed attention

A failed call route, no visible audit example, and unclear expectations between requesting and receiving the work.

Review scope: public pages and the audit inquiry path. This excerpt focuses on the first draft’s public pages and contact route; the notes distinguish what I observed from the changes I recommended.

Finding 01 · Contact route

A call link led
to an inactive event.

Priority · Repair first

Observed: the form offered a conversation, but its link opened a Calendly page stating “This Calendly URL is not valid.” The failure was still visible on September 14.

Why it matters: a visitor choosing that route cannot arrange a call there. This is a verified broken path; it does not tell us how many people tried it or what revenue was affected.

Recommended change
Replace the inactive destination with an email link clearly labeled “Email me to arrange a call.” Use a calendar again only after the intended event and availability have been checked.
How to verify
Check every public call link. Confirm the email route opens the correct address and subject. If using a calendar, verify the full intended booking flow through confirmation with an authorized test.
Before the redesign: the form link reads I’m happy to walk through it with you.
Original screenshot supplied for the review. Open to inspect. The destination error is recorded in the observation; its screenshot is omitted because it contains account information.

Finding 02 · Offer clarity

The audit was described,
but not shown.

Priority · Improve before promotion

Observed: the audit page displayed the service name, price, and written descriptions, but no report excerpt or completed sample.

Why it matters: a buyer has to imagine the deliverable. My judgment is that a readable example would help them assess its usefulness. A conversion improvement has not been measured.

Recommended change
Show an example with evidence, an explanation, a prioritized recommendation, and a check for completion. Identify whether it is client work, an owned-site review, or a fictional demonstration.
How to verify
Confirm the example can be read on a phone and opened without a form or account. Ask a target buyer to explain what they would receive after reading it.
Automatonic’s first-draft audit page, before the final design review.
Original audit-page screenshot, September 12. The wider page inspection found no sample. The image alone does not establish the contents of the whole page.

Finding 03 · Setting expectations

The next step needed
a clearer explanation.

Priority · Improve before promotion

Observed: the page said the request form took no payment and Michael would reply. It did not explain the complete agreement-to-delivery sequence or establish payment and delivery terms.

Why it matters: the visitor must infer when they commit and what happens while they wait. This is a clarity finding, not evidence that a customer abandoned the form.

Recommended change
Explain request, agreement, review, and delivery before the main decision. State that scope, timing, and payment arrangements are agreed by email before work begins; do not invent a deadline.
How to verify
Ask a reader what opens after the button, whether submitting pays for the audit, who replies, and how they receive the work. Compare their answers with the agreed process. Confirm the success message describes only the action actually completed.

The action plan

A practical order
for the work.

OrderActionReason
FirstRepair the call destination.It directly blocks a chosen contact route.
NextShow the audit and explain the purchase journey.Help buyers understand the service and commitment.
ThenVerify the complete request, reply, and delivery experience.A polished page is only one part of a working service.

These findings guided the move from first draft to final design. Your full audit is scoped to your own website and customer journey.

Request the $100 audit