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Essential access. Optional analytics.

The site separates what is necessary to secure the client experience from what is optional for understanding the public funnel.

Last updated July 26, 2026
This is a plain-language description of current site practices, not jurisdiction-specific legal advice. It should be reviewed by qualified counsel as the business and platform evolve.

Essential storage

The site may use essential cookies or similar storage for secure client authentication, session refresh, fraud prevention, and remembering your analytics choice. These functions are needed to provide the requested service and are not used for advertising.

Optional analytics

Google Analytics 4 does not load until you choose “Allow analytics.” When enabled, it helps Michael understand public-page usage and funnel interactions. Advertising storage, advertising-user-data consent, and advertising personalization remain denied.

Changing your choice

Use “Cookie settings” in the footer to reopen the choice. Selecting “Essential only” keeps optional analytics off. Clearing browser storage may cause the choice to appear again.

What is not tracked

Client names, client email addresses, invoice amounts, private document titles, document contents, and inquiry free text are not intentionally sent to Google Analytics.

Michael Caldwell / Automatonic

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© 2026 Michael CaldwellIndependent strategy + digital systems

A small, honest cookie choice

Essential storage keeps secure client access working. Optional analytics help me understand the public site. Analytics stay off unless you allow them.

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