01 / FIND YOU
Can customers find the right business?
Search results, public listings, and the information that brings people to your website.
Small-business websites · Personal service
Your business deserves
a better welcome.
I help small businesses make their websites clearer, easier to use, and ready for people and the AI agents acting for them.
Start with a $100 Website & Lead Journey Audit. See what’s working, what gets in the way, and what to improve first.
A short request form. No payment needed to inquire.
Send your websiteConfirm the detailsGet clear priorities
THE WEBSITE & LEAD JOURNEY AUDITBY MICHAEL
A customer’s journey,
seen from the outside.
Find youCan customers find the right business?
Feel confidentIs it clear why they should choose you?
Take actionCan they do what they came to do?
Hear backDo they know what happens next?
Personally reviewed by Michael Caldwell
$100 fixed audit priceWork directly with MichaelRecommendations you can take anywhere
The whole public journey
Small details.
Real decisions.
A good website helps someone move from “this looks interesting” to “I know what to do next.” The audit follows that experience.
02 / FEEL CONFIDENT
Is it clear why they should choose you?
Your offer, examples, essential details, and the experience on a phone.
03 / TAKE ACTION
Can they do what they came to do?
The route to an inquiry or booking: links, forms, labels, and unnecessary effort.
04 / HEAR BACK
Do they know what happens next?
One agreed test inquiry, its confirmation, and the response a customer can see.
WEBSITE REVIEW / SELECTED FINDING01
A call link that
leads to a dead end.
Priority · Repair first
Observed: the call link opened an inactive booking page.
Recommended: provide a working way to arrange a conversation, then test the whole route.
Read the finding and evidence ↗From the audit of Automatonic’s first draft.
A short excerpt from a fuller review.
See what you are buying
A useful report,
made easy to act on.
See a short excerpt from my review of Automatonic’s first draft: the evidence, the explanation, and the changes I chose for the final design. A full audit covers your agreed journey in more detail.
- 01Annotated screenshots that make each issue clear.
- 02Priorities with a reason behind the order.
- 03Practical recommendations you can use with me or another developer.
No mystery after the button
Here’s how
we get started.
The first step is a request, not a payment. We confirm the details together before I begin.
01
Send your website
Use the request form to share your site and what you would like to improve. No payment or account is needed.
02
Confirm the details
I reply by email. We confirm the pages and journey, delivery date, payment arrangements, and permission for a test inquiry before work begins.
03
I review the journey
I examine the agreed public experience, record the evidence, and put the findings in a useful order.
04
Get your next steps
I send a private link to your audit, with screenshots, priorities, and practical recommendations. You choose what to do next.
Request the $100 auditPrefer a conversation? Email me to arrange a call.
Michael CaldwellYour point of contact, from first question to handoff.
A person behind the work
Hi, I’m Michael.
You’ll work with me.
Your website should reflect the care you put into your business. I bring that same care to the explanation, design, and handoff.
I’ll help you understand the options and make the next decision. You don’t need to arrive knowing the technical answers.
Meet Michael ↗Built around real life
Your next customer
may send their AI.
Imagine a customer asking an assistant to find a class, compare services, or arrange an appointment. Clear information and usable controls matter whichever way they arrive.
I look at the actual task: can someone understand the offer, find the next step, and get a clear confirmation?
Start with a review of your website ↗Illustrative customer task
“I want to find a local class, check the details, and ask about a place.”
Find accurate informationUnderstand the offerRequest a placeReceive confirmation
The same essentials: accurate details, a clear next step, and confirmation.
A clear place to start
Let’s find your website’s
next useful improvement.
The audit is $100. Send your website; I’ll confirm the scope and next step by email.