Strategy / Experience / Systems
I help owner-led businesses find where the customer journey or operation is losing momentum—then decide what to fix, what to ignore, and what to build next.
Selected work
A small selection of real work, shown for what it is—not inflated into a wall of invented outcomes.
Hospitality / Conversion strategy
A full-funnel diagnosis spanning discovery, website friction, guest questions, booking handoff, and follow-through—then organized into what to change now, next, and later.
Private client engagement · audit and implementation roadmap
Ældern Tomes / Operating system
ScryVault turns a folder of book photos into an eBay-ready listing draft with condition notes, metadata, title, and description inside Michael’s live bookstore operation.
Measured on the operating workflow · private beta
Marilyn’s Morsels / Digital foundation
A completed website-readiness and growth foundation built to make the offer easier to understand, the business easier to trust, and the next action easier to take.
Completed engagement · July 2026
The Automatonic Framework
A practical way to stop treating symptoms and choose the intervention the business actually needs.
Start with how attention, decisions, information, and work actually move—not how the process is supposed to work.
Separate the expensive friction from the merely annoying. Prioritize the few changes that deserve attention first.
The answer may be a sharper website, a conversion path, an operating system, or a simpler handoff. The problem chooses the tool.
Define ownership, measurement, and the next decision so the work keeps moving after delivery.
Why this exists
I did not start with an agency playbook. I started with a small business that made every weak process impossible to ignore.
Running Ældern Tomes meant living inside the same problem many owners face: too many tools, too much manual work, and no spare attention for another vague recommendation. I built systems because I needed the work to move.
The lesson was not “automate everything.” It was that clarity comes first. Automatonic is the framework I use to find the real friction, choose the right intervention, and carry it through without an account-management layer between us.
Read the full storyStart a project
You do not need to diagnose the problem before reaching out. A few honest lines about the business and the friction are enough to start.
michael@automatonic.dev