Get found
Fix the public signals that keep the right people from finding or understanding you.
SEO / CRO / Funnels / Automation
See what your customers see. Fix what gets in their way.
I audit what customers can see, from search result to website to first response. Then I show you what to fix first.
One connected journey
Found. Understood. Chosen. Followed through.
These are not four disconnected services. They are four places where an otherwise good business can lose momentum.
Convert attention
Remove website friction that weakens trust or stops action.
Shape the journey
Give prospects one clear route from interest to inquiry or booking.
Follow through
Reduce slow handoffs and repetitive follow-up once a lead arrives.
Website + lead journey audit$100
One business. One public customer journey. One prioritized action plan.
A clear place to start
Start with the journey your customers actually take.
I review how people find you, understand the offer, take action, and hear back. You receive the evidence, priorities, and practical next steps in a private workspace.
Tell me about your website and what feels stuck in a short discovery form. I will reply by email to confirm the audit scope and next step.
How it works
A diagnosis you can use. Not a sales call disguised as one.
- 01
Request
Send the website and the main concern. I confirm the audit boundary before the work begins.
- 02
Investigate
I examine search, the public site, the lead path, and one authorized test inquiry.
- 03
Prioritize
You receive evidence, the important friction, and the order in which to address it.
- 04
Decide
Use the recommendations yourself or choose from three audit-derived fixed scopes.
Selected work
Evidence before adjectives.
A small selection of real work, shown for what it is, without inflating it into a wall of invented outcomes.
01
Hospitality / Conversion strategy
A booking journey turned into a decision system.
A full-funnel diagnosis spanning discovery, website friction, guest questions, booking handoff, and follow-through. Then it is organized into what to change now, next, and later.
Private client engagement · audit and implementation roadmap
- Customer journey
- Conversion audit
- Prioritized roadmap
02
Ældern Tomes / Operating system
From roughly five minutes of listing friction to roughly one.
ScryVault turns a folder of book photos into an eBay-ready listing draft with condition notes, metadata, title, and description inside Michael’s live bookstore operation.
Measured on the operating workflow · private beta
- Workflow design
- AI-assisted operations
- Quality controls
03
Marilyn’s Morsels / Digital foundation
A clearer foundation for the business’s next stage.
A completed website-readiness and growth foundation built to make the offer easier to understand, the business easier to trust, and the next action easier to take.
Completed engagement · July 2026
- Website strategy
- Information design
- Growth foundation
Already working together?
Your project has a home.
Your workspace keeps milestones, reviews, deliverables, revisions, and invoices in one place. You can see what is moving and exactly when I need your input.
Open client workspace- 01Milestones without internal-task noise
- 02Client-controlled approval and revision history
- 03Deliverables and Found invoices in one place
- 04Access requirements without storing passwords
- 05Project update history and clear next actions