AUTOMATONICMICHAEL CALDWELL
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Client work · Marilyn’s Morsels

A clearer path
from interest to order.

Two selected findings from a real website review: make local delivery clear earlier, and give the business’s story more visible proof.

This is a short excerpt. The original Site Growth Audit contains 17 pages. These two findings show the level of detail within one section; they are not the whole audit. Your engagement’s scope is confirmed before work begins.

Source: Marilyn’s Morsels Site Growth Audit, July 26, 2026, pages 7–8. The findings describe the site at the time of that review.

Priority finding 01Local clarity
High priority

Make the local-delivery reality part of the offer—not a checkout surprise.

The site does explain Westerville-area delivery. The clearest version appears after a shopper has already chosen products.

Observed: checkout gives a strong local-delivery warning, and the FAQ explains the service area.

Opportunity: repeat a short, specific boundary beside the first purchase decisions.

Recommended pattern

  • A slim site-wide strip: “Fresh-baked local delivery around Westerville.”
  • A short delivery note beside Add to Cart.
  • A link to delivery details before checkout.
  • A clear fallback for event or special-location questions.
Local delivery message at checkout
The checkout message is good. The opportunity is to surface the same confidence-building clarity earlier.
A local boundary can strengthen the offer when it is framed as freshness and service—not as a restriction discovered at the end.
Marilyn’s Morsels chocolate-chip cookies, shown in the existing product photography.
Local delivery should feel like a freshness benefit from the first click.
Priority finding 02Trust & proof
High priority

Marilyn is the brand, but the strongest proof is still offscreen.

Marilyn's Morsels About page
The founder story is warm and specific. It would become more believable and memorable with real human and process imagery.

The proof stack to build

  • A current portrait of Marilyn.
  • A warm, appetizing cookie reshoot without the current gray cast.
  • Distinctive branded packaging shown as part of the delivery experience.
  • Real baking or kitchen-process photography.
  • Authentic customer comments, only after permission.
  • Event-order examples when real examples exist.

Photography and packaging are must-haves. The cookies should look warm and craveable, and the handoff should look unmistakably like Marilyn’s.

Business claims

Licensed kitchen, premium ingredients, small-batch quality.

Product evidence

Warm lighting, true golden color, texture, scale, and branded packaging.

Customer evidence

Real reactions and order contexts, published with permission.

The story is already there. The site needs the visual receipts.
Existing cookie photograph illustrating the recommendation for warmer lighting.
Reshoot for warm, golden color
Cookies on a plate, before the proposed branded packaging photography.
Add branded packaging and delivery presentation

A clear place to start

Let’s find your website’s
next useful improvement.

The audit is $100. Send your website; I’ll confirm the scope and next step by email.

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